Graceful Ode Drankverpakking deur Chengdu Stone Design Co., Ltd

Die ontwerp Graceful Ode Drankverpakking deur Chengdu Stone Design Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2025

Graceful Ode Drankverpakking

deur Chengdu Stone Design Co., Ltd

Kliënt: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

26,330

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #164157

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Graceful Ode Drankverpakking

Graceful Ode is 'n drankverpakkingsreeks geïnspireer deur Chinese poësie en kalligrafie. Die drie temas is vernoem na feng, ya en song, drie klassifikasies van Chinese poësie. Elke bottel dra sy Chinese karakter in driedimensionele vorm, gekombineer met horisontale teksture wat herinner aan kalligrafie op ryspapier en tasbare diepte toevoeg. Die doppie is gevorm na golwende heuwels, met kartels aan die bokant. Kleur bepaal die stemming van elke tema: gradiënt turkoois-groen, warm beige en donkergeel. Die reeks is geskik vir familiebyeenkomste, sakebankette en formele feesvieringe.

Die Erkenning

Oor die A' Design Award in Silwer

Graceful Ode Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Graceful Ode Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Graceful Ode Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Afmetings & Verpakking: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Etikette: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Produksietegnologie: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Ontwerpuitdaging: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Navorsing: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspirasie: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Projekduur: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Bedryfsvloei: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Spanlede: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou