Die ontwerp Guotai Longjiu Zuncang Baijiu-verpakking deur Ying Song Brand Design Shenzhen Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2024

Guotai Longjiu Zuncang Baijiu-verpakking

deur Ying Song Brand Design Shenzhen Co., Ltd

Kliënt: Guizhou Guotai Liquor Group Co., Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

21,088

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #161485

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Guotai Longjiu Zuncang Baijiu-verpakking

Guotai Longjiu Zuncang is 'n verpakkingsontwerp vir 'n hoëklas Chinese baijiu wat in die Chishui-riviergebied vervaardig word. Die goue sentrale patroon herroep die Chishui-rivier wat oor die Yunnan-Guizhou-plato vloei en 'n draak wat deur wolke beweeg. Die keramiekbottel is gevorm soos 'n keiserlike jade-seël en word van bo af met 'n metaaldop toegemaak. Brokaat, 'n tradisionele Chinese geweefde tekstiel, vorm die etiket en herroep die stof van keiserlike draakgewaad. Handgetekende draaklyne is omgeskakel na kolletjiesdata vir die weefgetou. Die bottel meet 90 by 90 by 215 millimeter.

Die Erkenning

Oor die A' Design Award in Brons

Guotai Longjiu Zuncang Baijiu-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Guotai Longjiu Zuncang Baijiu-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Guotai Longjiu Zuncang Baijiu-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Afmetings & Verpakking: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Etikette: Chinese Baijiu packaging, packaging design
Produksietegnologie: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Ontwerpuitdaging: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Navorsing: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspirasie: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Projekduur: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Bedryfsvloei: Bottle with metal cap from top
Spanlede: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Beeldkrediete: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,