Chilled Milk Carton Karton deur Kazuo Fukushima and Haruka Takeuchi

Die ontwerp Chilled Milk Carton Karton deur Kazuo Fukushima and Haruka Takeuchi is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2024

Chilled Milk Carton Karton

deur Kazuo Fukushima and Haruka Takeuchi

Kliënt: Meiji China Investment Co.,Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

16,969

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #159694

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Chilled Milk Carton Karton

Om te kompeteer in China se hoë-end melkmark, het 'n unieke tegnologie premium melk geskep wat gemik is op vroue tussen 30-50 jaar oud, en 100 persent rou melk verbind met 'n voedingstof-bewarende konsentrasietegnologie vir 'n ryk smaak. Die projek herdefinieer melkverpakking deur innovasie en Japannese gehalte te kombineer met 'n luukse smaak. Die verpakking se pers kleur simboliseer edelheid, versterk deur wit en goud vir elegansie en gehalte, wat die ontwerp opvallend gedenkwaardig maak.

Die Erkenning

Oor die A' Design Award in Brons

Chilled Milk Carton Karton is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Chilled Milk Carton Karton 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Chilled Milk Carton Karton bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Afmetings & Verpakking: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etikette: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Produksietegnologie: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Ontwerpuitdaging: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Navorsing: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasie: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Projekduur: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Bedryfsvloei: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patente: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Spanlede: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Beeldkrediete: Photographer: Zhu Jie