Green Field Watchmen Verpakking van Rys deur Peng Guozhi

Die ontwerp Green Field Watchmen Verpakking van Rys deur Peng Guozhi is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2024

Green Field Watchmen Verpakking van Rys

deur Peng Guozhi

Kliënt: Peng Guozhi Strategic Packaging Studio

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

32,924

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #159138

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Green Field Watchmen Verpakking van Rys

Die verpakkingsontwerp vir hierdie reeks ekologiese rys is ook gewortel in diepgaande strategiese insigte. Met die vinnige ontwikkeling van die Chinese ekonomie prioritiseer verbruikers in China veiligheid en smaak wanneer hulle rys koop. Nadat die span opgemerk het dat ekologiese rysmerke hoofsaaklik veiligheid beklemtoon sonder om die groter waarde van heerlikheid te erken, het hulle die handelsmerk Green Field Watchmen genoem. Die span beklemtoon die verkoopsvoorstel dat ekologiese rys lekkerder is, wat weerspieël word in die skepping van hierdie reeks.

Die Erkenning

Oor die A' Design Award in Silwer

Green Field Watchmen Verpakking van Rys is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Green Field Watchmen Verpakking van Rys 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Green Field Watchmen Verpakking van Rys is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Afmetings & Verpakking: Width 245mm xDepth 90mm x Height 340mm
Etikette: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Produksietegnologie: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Ontwerpuitdaging: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Navorsing: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspirasie: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Projekduur: October 2023,launched in Hangzhou, China.
Bedryfsvloei: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Spanlede: Peng GuoZhi