Sheng Ming Yue Maankoek Geskenkboks deur Hu Wan, Li Jianpeng and Shi Xiaoxia

Die ontwerp Sheng Ming Yue Maankoek Geskenkboks deur Hu Wan, Li Jianpeng and Shi Xiaoxia is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2024

Sheng Ming Yue Maankoek Geskenkboks

deur Hu Wan, Li Jianpeng and Shi Xiaoxia

Kliënt: Netease Yanxuan Trading Co. Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

14,083

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #154809

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Sheng Ming Yue Maankoek Geskenkboks

Gedurende die Middel-Herfs Fees, maankoeke vir geskenke en persoonlike verbruik. Egter, aangesien verpakking toenemend luuks en verkwistend word, het die span bewustelik 'n meer kompakte en eko-vriendelike maankoek geskenkboks ontwerp. Sheng Ming Yue beeld 'n helder maan wat oor die see opkom uit, wat die Chinese mense se verlange na hereniging en mooi dinge uitdruk, handhaaf hoë-gehalte geskenkeienskappe terwyl dit die kwaliteit en diepte van Chinese tradisionele kultuur beliggaam. Die doel is om 'n hoë gehalte en bekostigbare manier te bied om die fees te vier terwyl dit 'n volhoubare lewenstyl bevorder.

Die Erkenning

Oor die A' Design Award in Brons

Sheng Ming Yue Maankoek Geskenkboks is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Sheng Ming Yue Maankoek Geskenkboks 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Sheng Ming Yue Maankoek Geskenkboks bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Afmetings & Verpakking: Width：200mm x Depth:110mm x Height：255mm
Etikette: Oriental Aesthetics, Package Design
Produksietegnologie: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Ontwerpuitdaging: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Navorsing: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspirasie: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Projekduur: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Bedryfsvloei: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Spanlede: Hu Wan
Li Jianpeng
Shi xiaoxia
Beeldkrediete: Creative Director Hu Wan
Designer Li Jianpeng