Hao Prawns Geurmiddelverpakking deur Jin Zhang

Die ontwerp Hao Prawns Geurmiddelverpakking deur Jin Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2024

Hao Prawns Geurmiddelverpakking

deur Jin Zhang

Kliënt: Wuhan Sanbu Brand Design

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

12,702

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #154739

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Hao Prawns Geurmiddelverpakking

Ontwerpers gebruik 'n groot area van wit om hulself te onderskei van ander soortgelyke produkte, deur 'n kombinasie van bekende pokerkarakters en kreef te gebruik om verbruikers vertroud te laat voel; Omdat die Chinese karakters van die handelsnaam maklik verkeerd uitgespreek word, het die ontwerper die handelsmerk se Engelse logo ontwerp deur Chinese pinyin-annotasies te gebruik. Die byvoeging van die toon maak dit makliker om die handelsnaam korrek uit te spreek, en die toonvorm lyk soos 'n regmerkie, wat 'n ondersteunende grafika vir die handelsmerk vorm.

Die Erkenning

Oor die A' Design Award in Yster

Hao Prawns Geurmiddelverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Hao Prawns Geurmiddelverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Hao Prawns Geurmiddelverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Afmetings & Verpakking: Width 185mm x Depth 45mm x Height 256mm
Etikette: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Produksietegnologie: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Ontwerpuitdaging: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Navorsing: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspirasie: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Projekduur: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Bedryfsvloei: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.