Love Hanshui Drinkwaterverpakking deur Yanhui Zhang

Die ontwerp Love Hanshui Drinkwaterverpakking deur Yanhui Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2024

Love Hanshui Drinkwaterverpakking

deur Yanhui Zhang

Kliënt: Wuhan Pufine Creative Technology Co., Ltd.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

36,522

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #152699

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Love Hanshui Drinkwaterverpakking

Love Hanshui is 'n herdenkingsverpakkingsreeks vir gesuiwerde drinkwater, geskep om die verkiesing van Wuhan as 'n Internasionale Vleilandstad te gedenk. Vier inheemse diere, die vinlose bruinvis, die bloukop-eend, die swart ooievaar en die elk, verteenwoordig die vier seisoene van die jaar. Tradisionele Chinese inkskilderkuns verbind die diere met plaaslike vleilandtonele. Die wit botteletiket word met 'n hittekrimp-proses en steunkleurdrukwerk vervaardig. Elke bottel is 60 millimeter wyd en 220 millimeter hoog. 'n Kode op die etiket open 'n driedimensionele aansig.

Die Erkenning

Oor die A' Design Award in Silwer

Love Hanshui Drinkwaterverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Love Hanshui Drinkwaterverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Love Hanshui Drinkwaterverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Afmetings & Verpakking: Bottle diameter 60mm, height 220mm
Etikette: bottle label
Produksietegnologie: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Ontwerpuitdaging: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Navorsing: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspirasie: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Projekduur: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Bedryfsvloei: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Spanlede: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang