Namito Kunsspeelding-karakterbeeld deur Ge Zhang

Die ontwerp Namito Kunsspeelding-karakterbeeld deur Ge Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Goud in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

GoudReklame· 2023

Namito Kunsspeelding-karakterbeeld

deur Ge Zhang

Kliënt: Ge Zhang

Wenner van die A' Design Award in Goud in die Reklame-kategorie

720,204

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149033

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Namito Kunsspeelding-karakterbeeld

Namito is 'n virtuele kunsspeelding-beeld wat vir kommersiële gebruik geskep is. Namito is 'n meisie met perskevormige lippe, 'n rooi sampioen-haarstyl en kopbedekking in die vorm van hasie-ore. Sy dra 'n rooi rok en staan met haar hande in haar sakke en haar oë toe. Haar getuite lippe vorm twee hartjies en die letter X, 'n teken van liefde vir die wêreld terwyl sy weier wat sleg is. Die karakter verskyn in prente, video's, uitstallings en gedrukte goedere. Namito is bedoel om geestelike stres te verminder en om mense aan te moedig om hulself te wees.

Die Erkenning

Oor die A' Design Award in Goud

Namito Kunsspeelding-karakterbeeld is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Namito Kunsspeelding-karakterbeeld 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Namito Kunsspeelding-karakterbeeld wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Afmetings & Verpakking: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Etikette: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Produksietegnologie: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Ontwerpuitdaging: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Navorsing: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspirasie: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Projekduur: Since 2021, China
Bedryfsvloei: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Spanlede: Ge Zhang
Beeldkrediete: Beijing JiuPin Technology Co., Ltd.