Milk Fit Verpakkingsontwerp deur Li Huang

Die ontwerp Milk Fit Verpakkingsontwerp deur Li Huang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Milk Fit Verpakkingsontwerp

deur Li Huang

Kliënt: Shiny Meadow

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

28,012

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #148433

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Milk Fit Verpakkingsontwerp

Milk Fit is 'n verpakkingsontwerp vir ligte vars melk. Die bottel is gemaak van verdikte en hoogs deurskynende PET, met 'n PE-doppie en 'n BOPP-etiket, wat 'n glasagtige tekstuur gee wat die melk duidelik vertoon. Elke stel bevat drie bottels van 450 milliliter. 'n Klein groen katjie, uitgebeeld in verskillende houdings, is die hoofvisuele element. Die groen kleur verwys na die ekologiese omgewing van die plaas. Herwinningsikone op die etiket ondersteun die idee van omgewingsbeskerming. Die kat verbind die produk ook aan 'n reddingsveldtog vir swerfdiere.

Die Erkenning

Oor die A' Design Award in Silwer

Milk Fit Verpakkingsontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Milk Fit Verpakkingsontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Milk Fit Verpakkingsontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Afmetings & Verpakking: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Etikette: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Produksietegnologie: PET high permeability bottle
PE bottle cap
BOPP label
Ontwerpuitdaging: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Navorsing: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspirasie: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Projekduur: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Bedryfsvloei: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Spanlede: Li.Huang