Zhong Yuan No. 1 Teeverpakking deur Tiger Pan

Die ontwerp Zhong Yuan No. 1 Teeverpakking deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Zhong Yuan No. 1 Teeverpakking

deur Tiger Pan

Kliënt: Xinyang Wenxin Tea Co., Ltd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

31,896

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #145467

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Zhong Yuan No. 1 Teeverpakking

Zhong Yuan No. 1 is 'n verpakkingsontwerp vir Maojian-tee, 'n tradisionele Chinese tee wat op terrasvelde verbou word. Omdat die geur van die tee lig en sag is, is die verpakking subtiel en verfynd gehou. Die teeblik is van blik vervaardig met reliëfwerk en goudstempeling, en mat- en vernisafwerkings word gekombineer. Die geslote vorm van die blik herinner aan 'n teeplukker wat 'n hoed dra. Die buitenste boks is van pasgemaakte papier gemaak en word toegemaak met 'n gevormde band wat geïnspireer is deur die vensterrame van ou teeboerhuise. Regte teeblare versier die band.

Die Erkenning

Oor die A' Design Award in Silwer

Zhong Yuan No. 1 Teeverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zhong Yuan No. 1 Teeverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zhong Yuan No. 1 Teeverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Afmetings & Verpakking: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Etikette: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Produksietegnologie: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Ontwerpuitdaging: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Navorsing: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspirasie: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Projekduur: The project lasts 4 month, designed in Shenzhen
Bedryfsvloei: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patente: Tiger Pan
Spanlede: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Beeldkrediete: Tiger Pan