Bioo Biotegnologiese Lamp deur Kutuko Studio

Die ontwerp Bioo Biotegnologiese Lamp deur Kutuko Studio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Goud in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

GoudRolprent· 2023

Bioo Biotegnologiese Lamp

deur Kutuko Studio

Kliënt: Kutuko Studio S.L.

Wenner van die A' Design Award in Goud in die Rolprent-kategorie

79,504

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #144872

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Bioo Biotegnologiese Lamp

Bioo, die biologiese skakelaar. ’n Lamp wat geaktiveer word deur aan ’n plant wat op die agterverligte pot rus, aan te raak wat gemaak is van volhoubare materiale soos keramiek en kurk. Dit is Bioo lux, die juweel wat die geleentheid gegee het om visuele kuns en hoë-impak kreatiwiteit te skep om by die innovasie en tegnologie van hierdie nuwe bekendstelling te pas. Van die begin af was die doelwit duidelik, om 'n skouspelagtige, elegante en estetiese video te genereer.

Die Erkenning

Oor die A' Design Award in Goud

Bioo Biotegnologiese Lamp is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Bioo Biotegnologiese Lamp 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Bioo Biotegnologiese Lamp wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Afmetings & Verpakking: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etikette: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Produksietegnologie: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Ontwerpuitdaging: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Navorsing: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspirasie: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Projekduur: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Bedryfsvloei: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patente: Kutuko Studio S.L.
Spanlede: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Beeldkrediete: Boutique Visual Kutuko Studio, Bioolux, 2021