Grundig Heinzelmann Limited Edition Promosionele Animasiefilm deur Digital Panorama

Die ontwerp Grundig Heinzelmann Limited Edition Promosionele Animasiefilm deur Digital Panorama is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Platinum in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

PlatinumRolprent· 2021

Grundig Heinzelmann Limited Edition Promosionele Animasiefilm

deur Digital Panorama

Kliënt: Digital Panorama

Wenner van die A' Design Award in Platinum in die Rolprent-kategorie

252,882

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #118526

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Grundig Heinzelmann Limited Edition Promosionele Animasiefilm

Grundig Heinzelmann Limited Edition is 'n promosionele animasiefilm wat geskep is vir 'n radio geïnspireer deur 'n historiese ontwerp. Die Heinzelmann-radio is in 1946 bekendgestel as 'n houtkasradio wat sonder buise gebou is. Die film herinterpreteer hierdie erfenis deur 'n wêreld van hout en geborselde metaal in harmonie. Alle elemente is in driedimensionele ruimte gemodelleer en geanimeer met behulp van rekenaargrafika. Die film duur sestig sekondes in volle hoë definisie en eindig in 'n vertrek met 'n retro dog moderne atmosfeer.

Die Erkenning

Oor die A' Design Award in Platinum

Grundig Heinzelmann Limited Edition Promosionele Animasiefilm is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Grundig Heinzelmann Limited Edition Promosionele Animasiefilm toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Grundig Heinzelmann Limited Edition Promosionele Animasiefilm is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Afmetings & Verpakking: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Etikette: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Produksietegnologie: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Ontwerpuitdaging: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Navorsing: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasie: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Projekduur: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Bedryfsvloei: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patente: Copyrights belong to Arcelik A.S, 2019
Spanlede: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Beeldkrediete: Video Credits: Emre GOREN