Jundao Guiniang Baijiu-verpakking deur Liang Chen

Die ontwerp Jundao Guiniang Baijiu-verpakking deur Liang Chen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Jundao Guiniang Baijiu-verpakking

deur Liang Chen

Kliënt: Shanghai Guijiu Group Co., Limited.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

26,821

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #142678

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jundao Guiniang Baijiu-verpakking

Jundao Guiniang is 'n verpakkingsontwerp vir 'n hoëgehalte Chinese Baijiu-spiritualie. Die seshoekige wit keramiekbottel is versier met 'n tradisionele Chinese inkskildery, aangebring deur emalje-brandwerk. Die sagte stralekrans van die skildery suggereer berge en riviere en verwys na die natuurlike omgewing van die produksiegebied. 'n Bronseringsproses beeld die terrein van die herkomsstreek in fyn lae uit. Die goue doppie is gevorm soos 'n persoonlike seël en kan as 'n ornament bewaar word. Die ontwerp gee uitdrukking aan die Chinese kultuur, respek vir die natuur en die waarde van tradisie.

Die Erkenning

Oor die A' Design Award in Silwer

Jundao Guiniang Baijiu-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Jundao Guiniang Baijiu-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Jundao Guiniang Baijiu-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Afmetings & Verpakking: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Etikette: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Produksietegnologie: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Ontwerpuitdaging: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Navorsing: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspirasie: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Projekduur: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Bedryfsvloei: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Spanlede: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Beeldkrediete: Creative Director：Chen Liang