Ocean Blue Alkoholiese Drankverpakking deur Jingzhang Xiao and Dongyan Ruan

Die ontwerp Ocean Blue Alkoholiese Drankverpakking deur Jingzhang Xiao and Dongyan Ruan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2023

Ocean Blue Alkoholiese Drankverpakking

deur Jingzhang Xiao and Dongyan Ruan

Kliënt: Jiangsu Yanghe Distillery Co., Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

20,223

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #142370

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Ocean Blue Alkoholiese Drankverpakking

Ocean Blue is 'n verpakkingsontwerp vir 'n baijiu-sterk drank. Die bottel volg die verhoudings van die Fibonacci-spiraal, wat 'n gebalanseerde en dinamiese vorm gee wat maklik is om vas te hou en oop te maak. Die boonste gedeelte is afgewerk met goue vonke wat aan strandsand herinner, terwyl die onderste gedeelte in seeblou gekleur is. Kopperplaat-litografie, kat-oog-tegniek en reliëfwerk word gebruik om die oppervlaktekstuur te verbeter. Die buitedoos is gemaak van grys bordpapier met 'n wit bord-binnekant, 'n skuimkussing en 'n geweefde blister. 'n Gekodeerde stelsel koppel elke bottel, doos en kas om die produk teen namaaksels te help beskerm.

Die Erkenning

Oor die A' Design Award in Brons

Ocean Blue Alkoholiese Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Ocean Blue Alkoholiese Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Ocean Blue Alkoholiese Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Afmetings & Verpakking: 140mmx115mmx320mm，
Etikette: crafts, Baijiu, spirit, packaging, art
Produksietegnologie: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Ontwerpuitdaging: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Navorsing: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspirasie: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Projekduur: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Bedryfsvloei: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Spanlede: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin