Alpine Sprout Alpynse Ontkieming deur Jie Yang

Die ontwerp Alpine Sprout Alpynse Ontkieming deur Jie Yang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Alpine Sprout Alpynse Ontkieming

deur Jie Yang

Kliënt: Decelent

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

13,811

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #140005

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Alpine Sprout Alpynse Ontkieming

Boekteks: Alpine Sprout is 'n verpakkingsontwerp vir alpynse groentee wat in Wufeng-distrik, Hubei-provinsie, China, gekweek word. Die tee groei op hoë berge en kranse, en die pluk van die blare is moeilik. Abstrakte vorms van steil berge en Chinese kalligrafie verskyn op die buitedoos om die steil groei-omgewing en die werk van die teeplukkers weer te gee. 'n Verhewe en ingekeepte patroon aan die kant van die doos herroep die antieke teeperdroete. Afbreekbare karton vorm die buitedoos, en 'n afbreekbare papiersak hou die tee binne-in.

Die Erkenning

Oor die A' Design Award in Brons

Alpine Sprout Alpynse Ontkieming is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Alpine Sprout Alpynse Ontkieming 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Alpine Sprout Alpynse Ontkieming bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Afmetings & Verpakking: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Etikette: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Produksietegnologie: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Ontwerpuitdaging: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Navorsing: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspirasie: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Projekduur: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Bedryfsvloei: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Spanlede: JieYang