Siela Kosmetiese Verpakking deur Olga Takhtarova

Die ontwerp Siela Kosmetiese Verpakking deur Olga Takhtarova is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Siela Kosmetiese Verpakking

deur Olga Takhtarova

Kliënt: Sot B&d

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

16,211

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #139422

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Siela Kosmetiese Verpakking

Siela is 'n verpakkingsontwerp vir 'n reeks kinderkosmetiek. Die ontwerp maak gebruik van 'n wit plastiekbuisie van 75 ml, versier deur middel van seef- en tampondruk. Gestileerde illustrasies is in die middel van die ontwerp geplaas, en 'n enkele karakter verskyn op verskillende plekke en in verskillende situasies regdeur die reeks. Kleurkodering help kopers om die produkte van mekaar te onderskei. Teks is tot 'n minimum beperk, sodat die regte produk vinnig op die rak herken kan word. Die wit oppervlak hou die illustrasies helder en maklik sigbaar.

Die Erkenning

Oor die A' Design Award in Brons

Siela Kosmetiese Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Siela Kosmetiese Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Siela Kosmetiese Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Afmetings & Verpakking: Plastic tube cream bottle 75 ml. White color
Etikette: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Produksietegnologie: Screen and pad printing method
Ontwerpuitdaging: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Navorsing: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspirasie: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Projekduur: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Bedryfsvloei: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.