Johnnie Walker Limited Edition Geskenkverpakking deur Ofen Hu

Die ontwerp Johnnie Walker Limited Edition Geskenkverpakking deur Ofen Hu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2022

Johnnie Walker Limited Edition Geskenkverpakking

deur Ofen Hu

Kliënt: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

58,010

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #138822

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Johnnie Walker Limited Edition Geskenkverpakking

Johnnie Walker Limited Edition is 'n geskenkverpakkingsontwerp vir 'n whiskybottel wat vrygestel is vir die Midherfsfees in China. Die Midherfsfees is 'n belangrike tyd vir gesinshereniging, daarom is die temas huis, hereniging en emosie. Die ontwerp put inspirasie uit die deure en vensters van tradisionele Chinese argitektuur. Die buiteboks maak oop soos 'n dubbeldeur, wat toegehou word deur 'n magneetknoppie in die middel, en onthul die bottel binne-in. Orgideë, skoenlappers en gelukbringende wolke word uitgebeeld. Vergulding en lasersnywerk word op die boks gebruik, en sandstraling word op die bottel toegepas.

Die Erkenning

Oor die A' Design Award in Goud

Johnnie Walker Limited Edition Geskenkverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Johnnie Walker Limited Edition Geskenkverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Johnnie Walker Limited Edition Geskenkverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Afmetings & Verpakking: Length 15cm width 11.5cm height 36cm
Etikette: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Produksietegnologie: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Ontwerpuitdaging: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Navorsing: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspirasie: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Projekduur: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Bedryfsvloei: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Spanlede: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Beeldkrediete: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd