Meandre Parfuumbottel, Parfuumverpakking deur Jiawei Wu

Die ontwerp Meandre Parfuumbottel, Parfuumverpakking deur Jiawei Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Meandre Parfuumbottel, Parfuumverpakking

deur Jiawei Wu

Kliënt: Jiawei Wu Design

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

11,852

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #137809

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Meandre Parfuumbottel, Parfuumverpakking

Meandre is 'n bottel- en verpakkingsontwerp geskep vir 'n natuurlike parfuummerk. Die naam kom van 'n Franse woord wat die kronkelinge van 'n rivier beteken. Die ontwerp is daarop gemik om 'n meeslepende ervaring te bied van rondswerwe in 'n woud. Die dop volg die vorm van 'n buigende tak, en die bottel is gemaak van Noord-Amerikaanse okkerneuthout wat deur 'n houtbuigingsproses gevorm is. 'n Inligtingskaartjie dra 'n foto en beskrywing van die landelike Franse woud wat die geur geïnspireer het. Slegs natuurlike, houtagtige geurnote word in die parfuum gebruik.

Die Erkenning

Oor die A' Design Award in Brons

Meandre Parfuumbottel, Parfuumverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Meandre Parfuumbottel, Parfuumverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Meandre Parfuumbottel, Parfuumverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Afmetings & Verpakking: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Etikette: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Produksietegnologie: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Ontwerpuitdaging: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Navorsing: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirasie: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Projekduur: The project started in 2020 and finished in 2021.
Bedryfsvloei: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patente: Jiawei Wu
Spanlede: Jiawei Wu
Beeldkrediete: Design:Jiawei Wu
Photo Credits: Sonia Szostak