Sugar of Wagu Lekkerverpakking deur Jie Yang

Die ontwerp Sugar of Wagu Lekkerverpakking deur Jie Yang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Sugar of Wagu Lekkerverpakking

deur Jie Yang

Kliënt: Decelent

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,122

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #136068

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Sugar of Wagu Lekkerverpakking

Suiker van Wagu is 'n verpakkingsontwerp vir 'n tradisionele lekkergoed gemaak van graanamarantsaad in Hubei, China. Die lekkergoed is 'n plaaslike lekkerny van die Tujia-volk. Die harde papierhulsel word plat gedruk en dan gevou in die vorm van 'n tier, en die lekkers word in die kleurvolle maag gehou. Al die kleure kom van Tujia-brokaatpatrone en word uit plaaslike plante onttrek. Hierdie natuurlike pigmente verkleur na ongeveer een jaar, sodat die verpakking na die natuur terugkeer. Die ontwerp beoog om 'n min bekende streeksspesialiteit bekend te maak aan 'n breër gehoor.

Die Erkenning

Oor die A' Design Award in Brons

Sugar of Wagu Lekkerverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Sugar of Wagu Lekkerverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Sugar of Wagu Lekkerverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Afmetings & Verpakking: Length: about 15cm width: About 8cm height: About 20cm
Etikette: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Produksietegnologie: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Ontwerpuitdaging: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Navorsing: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspirasie: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Projekduur: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Bedryfsvloei: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Spanlede: JieYang