DamoWang Taurine Energy Drink Energieverfrissing Verpakking deur Chi Forest

Die ontwerp DamoWang Taurine Energy Drink Energieverfrissing Verpakking deur Chi Forest is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

DamoWang Taurine Energy Drink Energieverfrissing Verpakking

deur Chi Forest

Kliënt: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

15,898

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #135611

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor DamoWang Taurine Energy Drink Energieverfrissing Verpakking

DamoWang Taurien Energiedrankie is 'n funksionele drankie wat aangebied word in 'n 250 milliliter ysterblik. Die blik meet 65.6 by 91.8 millimeter en word vervaardig met hoogglans deurskynende druk op metaal. Die kunswerk toon 'n figuur geïnspireer deur Chiyou, 'n krygsman uit die Chinese mitologie, saam met 'n duimopsteek-gebaar wat krag en selfvertroue voorstel. Die drankie bevat ginseng en Chinese wolfbessie, tradisionele kruie wat gebruik word om lewenskrag te herstel. Die bekende metaalblik is maklik om vas te hou en verkoel vinnig.

Die Erkenning

Oor die A' Design Award in Brons

DamoWang Taurine Energy Drink Energieverfrissing Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat DamoWang Taurine Energy Drink Energieverfrissing Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. DamoWang Taurine Energy Drink Energieverfrissing Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Afmetings & Verpakking: 65.6mm x 91.8mm
Etikette: Branding, Packaging, Chinese National Tide
Produksietegnologie: High gloss iron transparent printing can on iron cans.
Ontwerpuitdaging: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Navorsing: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspirasie: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Projekduur: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Bedryfsvloei: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Spanlede: Yushu Zhang, Yiqun Tang
Beeldkrediete: Yushu Zhang, Yiqun Tang