Plant Selected Drankverpakking deur Blackandgold Shanghai

Die ontwerp Plant Selected Drankverpakking deur Blackandgold Shanghai is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Plant Selected Drankverpakking

deur Blackandgold Shanghai

Kliënt: Yili Group

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,631

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #134253

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Plant Selected Drankverpakking

Plant Selected is 'n verpakkingsontwerp vir 'n reeks plantgebaseerde drankies. Die houer is 'n PET-bottel bedek met 'n matgeskilde film, wat 60 mm breed, 60 mm diep en 177 mm hoog is. Groen word gebruik vir die sojadrankie en blou vir die hawermeeldrankie. Die produknaam word in 'n groot graffiti-styl Engelse lettertipe uiteengesit, met goue sojabone en hawermout wat in die letters geïntegreer is. 'n Volledig gekleurde agtergrond vorm 'n sterk kleurblok op die rak. Produkvoordele word onderaan geplaas om verbruikers in te lig.

Die Erkenning

Oor die A' Design Award in Brons

Plant Selected Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Plant Selected Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Plant Selected Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Afmetings & Verpakking: Width 60 mm x Depth 60 mm x Height 177 mm
Etikette: Packaging, plant-based Beverage, plant milk, China
Produksietegnologie: PET bottle covered with Matte film
Ontwerpuitdaging: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Navorsing: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspirasie: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Projekduur: The project started in September, 2020 and the product is launched in March, 2021
Bedryfsvloei: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patente: All photos and video credits to blackandgold Shanghai, 2022.
Spanlede: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN