Jelly Tea Funksionele Voedseldiens deur Ziqing Lv

Die ontwerp Jelly Tea Funksionele Voedseldiens deur Ziqing Lv is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Meta-, Strategiese en Diensontwerp-kompetisiekategorie.

BronsDiens· 2022

Jelly Tea Funksionele Voedseldiens

deur Ziqing Lv

Kliënt: Zhejiang University

Wenner van die A' Design Award in Brons in die Diens-kategorie

92,012

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #132516

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jelly Tea Funksionele Voedseldiens

Jelly Tea is 'n gesondheidsdiens en funksionele voedselstelsel vir jong kantoorwerkers. Die jellie word gemaak van Chinese tee en van plante wat as beide voedsel en medisyne gebruik word. Ses variëteite is vervaardig, elk met 'n spesifieke effek en smaak. Verkoopmasjiene maak dit moontlik om die produkte vinnig te bekom, terwyl 'n mobiele mini-program aanlynaankope en eenvoudige speletjies bied. Gebruikers voltooi weeklikse take, soos daaglikse oefening of vroeë slaaptye, om verdere speletjie-inhoud en belonings te ontsluit. Die doel is om langtermyn gesonde gewoontes te ondersteun en nie net onmiddellike behoeftes nie.

Die Erkenning

Oor die A' Design Award in Brons

Jelly Tea Funksionele Voedseldiens is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Jelly Tea Funksionele Voedseldiens 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Jelly Tea Funksionele Voedseldiens bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Afmetings & Verpakking: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Etikette: regimen, health, Chinese tea, service design, youth, gamification, functional food
Produksietegnologie: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Ontwerpuitdaging: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Navorsing: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspirasie: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Projekduur: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Bedryfsvloei: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Spanlede: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao