Urbaner Handelsmerkstrategie, Verpakkingsontwerp deur Deeeep Creative Lab

Die ontwerp Urbaner Handelsmerkstrategie, Verpakkingsontwerp deur Deeeep Creative Lab is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Meta-, Strategiese en Diensontwerp-kompetisiekategorie.

SilwerDiens· 2025

Urbaner Handelsmerkstrategie, Verpakkingsontwerp

deur Deeeep Creative Lab

Kliënt: Deeeep Creative Lab

Wenner van die A' Design Award in Silwer in die Diens-kategorie

103,627

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #165666

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Urbaner Handelsmerkstrategie, Verpakkingsontwerp

Urbaner is 'n handelsmerk- en diensstrategie vir 'n baardversorgingsproduk wat vir die Japannese mark geskep is. Die strategie dek produkbeplanning, 'n responsiewe eenbladwebwerf, verpakking en 'n aanlyngemeenskap. Die knipper gebruik 'n motor en hoë-koolstofstaallemme wat in Japan vervaardig is, en sy kompakte vorm maak baardversorging te eniger tyd moontlik. Die verpakking kombineer gevarieerde tipografie met 'n eenvoudige binneboks wat die gebruik van die produk verduidelik. Urbaner bied versorging aan as 'n manier om persoonlike styl uit te druk, en die webwerf lei besoekers van eerste belangstelling tot aankoop.

Die Erkenning

Oor die A' Design Award in Silwer

Urbaner Handelsmerkstrategie, Verpakkingsontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Urbaner Handelsmerkstrategie, Verpakkingsontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Urbaner Handelsmerkstrategie, Verpakkingsontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Afmetings & Verpakking: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Etikette: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Produksietegnologie: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Ontwerpuitdaging: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Navorsing: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspirasie: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Projekduur: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Bedryfsvloei: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Spanlede: Deeeep Creative LAB
Beeldkrediete: Deeeep Creative LAB,URBANER,2024