Amaro Leefstylwinkel deur Leticia Nobell

Die ontwerp Amaro Leefstylwinkel deur Leticia Nobell is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.

SilwerInterieur· 2022

Amaro Leefstylwinkel

deur Leticia Nobell

Kliënt: Amaro

Wenner van die A' Design Award in Silwer in die Interieur-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #131705

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Kleure

Die Ontwerp

Oor Amaro Leefstylwinkel

Die nuwe Amaro fisieke winkels weerspieël 'n bestemmingsleefstylhandelsmerk, wat vroue verbind met mode, ontwerp, tegnologie, skoonheid en welstand in verskillende kategorieë binne 'n vloeiende uitleg. Die kurwes en vroulike lyne van 'n vrou, die eenvoud in grondstowwe en die integrasie van die natuur het hierdie ontwerp geïnspireer, waar die kliënt welkom en vermaak sal voel in 'n ruimte wat terselfdertyd minimalisties en ryk, tegnologies en knus is, modern en warm, wat teenoorgesteldes in komplemente verander.

Die Erkenning

Oor die A' Design Award in Silwer

Amaro Leefstylwinkel is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Amaro Leefstylwinkel 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Amaro Leefstylwinkel is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Afmetings & Verpakking: Total floor area is 1300 square meters
Etikette: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Produksietegnologie: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Ontwerpuitdaging: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Navorsing: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspirasie: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Projekduur: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Bedryfsvloei: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Spanlede: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Beeldkrediete: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso