Future of Banking Verklarende Bewegingsgrafika deur Moree Wu

Die ontwerp Future of Banking Verklarende Bewegingsgrafika deur Moree Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

SilwerRolprent· 2022

Future of Banking Verklarende Bewegingsgrafika

deur Moree Wu

Kliënt: Julius Baer

Wenner van die A' Design Award in Silwer in die Rolprent-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #128313

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Future of Banking Verklarende Bewegingsgrafika

Me Wu het hierdie video vir Julius Baer geskep om die werksmetode van hul nuwe digitale produk vir hul potensiële belegger te verduidelik. Van konsepsie, storiebord, stylraamontwerp tot animasie, sy het uitgevind hoe om die verskil tussen swaar werkvloei, digitalisering en nuwe era te visualiseer. Sy het visuele metafore bygevoeg om uniekheid te verhoog. Kreatiewe denke en tegnieke is gebruik om 'n video te skep met 'n duidelike storievertelling en visuele aantreklikhede. Hierdie video het die pragtige toekoms gewys wat die nuwe digitale produk sal bring.

Die Erkenning

Oor die A' Design Award in Silwer

Future of Banking Verklarende Bewegingsgrafika is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Future of Banking Verklarende Bewegingsgrafika 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Future of Banking Verklarende Bewegingsgrafika is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Afmetings & Verpakking: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Etikette: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Produksietegnologie: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Ontwerpuitdaging: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Navorsing: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspirasie: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Projekduur: The project started in December 2019 in New York and finished in March 2020 in New York.
Bedryfsvloei: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Spanlede: Moree Wu
Beeldkrediete: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.