Die ontwerp Xiaoxiancao Teesakkie deur Jin Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Xiaoxiancao Teesakkie

deur Jin Zhang

Kliënt: Xiao xian cao

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

13,959

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #126463

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Xiaoxiancao Teesakkie

Deur die studie van die oorsprong van teesakkies het die ontwerper die storie in die Tang-dinastie bepaal, en het die teedrinkery met die moue wat die mond bedek as die belangrikste visuele uitdrukking geneem om meer mense te laat weet en op 'n meer interessante manier van tee hou. Agterop is die maklik verstaanbare "tee" word gebruik om die kategorie oor te dra en die gevoel van kwaliteit te verbeter. Die klein teesakkie gebruik die aluminiumfoeliesakkie met 'n onafhanklike klein pakkie, wat gerieflik is vir verbruikers om te dra en te drink.

Die Erkenning

Oor die A' Design Award in Brons

Xiaoxiancao Teesakkie is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Xiaoxiancao Teesakkie 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Xiaoxiancao Teesakkie bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Afmetings & Verpakking: Box size285mm*100mm*35mmPackage content3g*10
Etikette: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Produksietegnologie: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Ontwerpuitdaging: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Navorsing: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirasie: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Projekduur: It will be designed in August 2020 and put on the market in September 2020
Bedryfsvloei: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Spanlede: Designer:Jin Zhang