Pepsi Culture Beperkte Uitgawe Drankblikkie-reeks deur Dennis Furniss

Die ontwerp Pepsi Culture Beperkte Uitgawe Drankblikkie-reeks deur Dennis Furniss is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2021

Pepsi Culture Beperkte Uitgawe Drankblikkie-reeks

deur Dennis Furniss

Kliënt: Pepsi

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

35,686

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #123071

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Pepsi Culture Beperkte Uitgawe Drankblikkie-reeks

Pepsi Culture is 'n beperkte uitgawe blikkiereeks wat vir 'n koeldrankhandelsmerk in Mexiko geskep is. Die reeks bestaan uit ses versamelbare blikkies, en elke blikkie verteenwoordig een Mexikaanse stad. Plaaslike verhale, tradisies en kunsverwysings word omskep in illustratiewe patrone wat eeue-oue kulturele simbole met 'n eietydse ontwerpbenadering kombineer. Elke blikkie is van aluminium vervaardig, hou 12 onse en word afgewerk met hoëdefinisie-afsetdrukwerk. Die blikkies word individueel verkoop en vorm saam 'n reeks wat streeksdiversiteit weerspieël.

Die Erkenning

Oor die A' Design Award in Goud

Pepsi Culture Beperkte Uitgawe Drankblikkie-reeks is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Pepsi Culture Beperkte Uitgawe Drankblikkie-reeks 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Pepsi Culture Beperkte Uitgawe Drankblikkie-reeks wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Afmetings & Verpakking: 12 Oz Cans, sold individually as a series.
Etikette: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Produksietegnologie: High definition offset printing on alluminum
Ontwerpuitdaging: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Navorsing: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspirasie: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Projekduur: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Bedryfsvloei: Not applicable
Patente: Not applicable
Spanlede: PepsiCo Design Latin America
Beeldkrediete: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.