Chef's Bierlabel deur Ana Mrazek Lugarov

Die ontwerp Chef's Bierlabel deur Ana Mrazek Lugarov is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2021

Chef's Bierlabel

deur Ana Mrazek Lugarov

Kliënt: atelier ANII

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

12,737

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #121561

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Chef's Bierlabel

Chef's is 'n etiket wat ontwerp is vir 'n samewerkingsbier geskep deur 'n sjef, 'n wynmaker en brouers. Die bier kombineer eienskappe van bier en wyn en is bedoel vir die fynproewersmark. Die etiket volg die visuele taal van wynetikette deur 'n minimalistiese uitlegging, gehalte materiale en 'n elegante tipeskrif wat beide modern en klassiek is. Die tradisionele sjef-uniform, 'n wit dubbelborsjas met swart knope, het as inspirasie gedien, terwyl 'n goue lyn verfyning voorstel. Offsetdruk, goudfoelie en driedimensionele vernis word toegepas op getekstureerde ongestreke papier.

Die Erkenning

Oor die A' Design Award in Yster

Chef's Bierlabel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Chef's Bierlabel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Chef's Bierlabel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Afmetings & Verpakking: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Etikette: beer, beer label, minimalistic design, elegant, sophisticated, label design
Produksietegnologie: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Ontwerpuitdaging: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Navorsing: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspirasie: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Projekduur: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Bedryfsvloei: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.