Die ontwerp Diablo Black Wynetiket deur Ximena Ureta is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.
SilwerVerpakking· 2021
Diablo Black Wynetiket
deur Ximena Ureta
Kliënt: Concha y Toro
Wenner van die A' Design Award in Silwer in die Verpakking-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #119906Die Ontwerp
Oor Diablo Black Wynetiket
Diablo Black is 'n wynetiket wat geskep is vir 'n Chileense wyn uit die Maule-streek. Die etiket stel die Duiwel voor as die sentrale figuur en druk 'n donker, geheimsinnige en gesofistikeerde karakter uit. Die koniese etiket word met offsetdruk in sewe spesiale kleure op selfklewende materiaal gedruk, en dit word afgerond met matgoudfoelie, stempeling en satyn-UV-vernis. Herhaalde toetse was nodig om die kleure oor die blink goudfoelie te druk, sodat die gesig tussen swart, rooi en goud verskyn met 'n gebrande voorkoms. Die ontwerp verenig wyntradisie met 'n moderne handelsmerkgees.
Die Erkenning
Oor die A' Design Award in Silwer
Diablo Black Wynetiket is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Diablo Black Wynetiket 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Diablo Black Wynetiket is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Afmetings & Verpakking
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Etikette
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Produksietegnologie
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Ontwerpuitdaging
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Navorsing
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspirasie
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Projekduur
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Bedryfsvloei
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Spanlede
- Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
- Beeldkrediete
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
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