Alienergy Electrolyte Water Drankverpakking deur Genki Forest

Die ontwerp Alienergy Electrolyte Water Drankverpakking deur Genki Forest is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2021

Alienergy Electrolyte Water Drankverpakking

deur Genki Forest

Kliënt: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

27,388

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #119775

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Alienergy Electrolyte Water Drankverpakking

Alienergy Elektroliet Water is 'n verpakkingsontwerp vir 'n suikervrye en kalorievrye funksionele drankie. Die bottel het 'n reguit vorm met skoon gesnyde rande, wat 'n moderne en sportiewe voorkoms gee. Die etiket is gemaak van 'n semi-deurskynende materiaal wat die helder vloeistof binne-in onthul en die verkwikkende karakter van die drankie uitdruk. Wye areas van negatiewe ruimte en 'n beperkte stel kleure dra 'n minimalistiese en suiwer konsep oor. Die etiketmateriaal is OPS, 'n herwinbare plaasvervanger vir PVC. Die drankie self bevat geen kleursel nie.

Die Erkenning

Oor die A' Design Award in Brons

Alienergy Electrolyte Water Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Alienergy Electrolyte Water Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Alienergy Electrolyte Water Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Afmetings & Verpakking: Width 65mm x Depth 65mm x Height 185mm
Etikette: Branding, Packaging, bottle, 3D, water
Produksietegnologie: The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Ontwerpuitdaging: The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Navorsing: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirasie: Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Projekduur: The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Bedryfsvloei: Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Patente: Label Patent:202030514752.6 , 2020, China.
Spanlede: Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Beeldkrediete: Creator: Gang Wang