Die ontwerp Love Art Veldtog deur Daniel da Hora is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

BronsReklame· 2024

Love Art Veldtog

deur Daniel da Hora

Kliënt: Dahlstedt Holding SL

Wenner van die A' Design Award in Brons in die Reklame-kategorie

82,144

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #119665

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Love Art Veldtog

In sy openingsveldtog begin Winghook met 'n gedurfde en artistieke onderneming wat daarop gemik is om 'n weergalmende stelling te maak. Deur 'n noukeurige vermenging van digitale manipulasie en artistieke herinterpretasie aan te wend, inkorporeer Winghook bekende meesterstukke uit die Kunsgeskiedenis in sy narratief. Deur vaardige manipulasie daag die veldtog kykers uit om inkongruïteite te onderskei, met presisie en aandag aan detail. Deur bekende klassieke werke met vernuwende wendings te jukstaponeer, nooi Winghook nie net bepeinsing uit nie, maar bevestig ook sy vernuf in die beskerming van die integriteit van artistieke skatte.

Die Erkenning

Oor die A' Design Award in Brons

Love Art Veldtog is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Love Art Veldtog 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Love Art Veldtog bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Afmetings & Verpakking: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Etikette: Art, Creative, Museum, Paintings
Produksietegnologie: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Ontwerpuitdaging: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Navorsing: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspirasie: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Projekduur: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Spanlede: Creative Director / Designer: Daniel da Hora
Beeldkrediete: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.