Gogoon Alkoholiese Drank Verpakking deur Wen Liu, Bo Zheng and Weijie Kang

Die ontwerp Gogoon Alkoholiese Drank Verpakking deur Wen Liu, Bo Zheng and Weijie Kang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2021

Gogoon Alkoholiese Drank Verpakking

deur Wen Liu, Bo Zheng and Weijie Kang

Kliënt: Luzhou Laojiao Co., Ltd.china

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

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Kleure

Die Ontwerp

Oor Gogoon Alkoholiese Drank Verpakking

Gogoon is 'n bottel- en verpakkingsontwerp vir baijiu, 'n Chinese gedistilleerde spiritualie. Die bottel het 'n eenvoudige silindriese vorm wat suiwerheid uitdruk. Die skouer dra 'n hamerpatroon wat na sorgvuldige vakmanskap verwys. Die lyf is afgewerk met 'n fyn dagligkorrel-tekstuur wat lig oor die oppervlak weerkaats. Die doppie kombineer metaal, leerkorrel en hout, wat aan 'n eenvoudige vorm 'n ryk tekstuur gee. Die bottel meet 75 mm in breedte, 75 mm in diepte en 260 mm in hoogte. Die ontwerp bied baijiu in 'n ligte luukse styl vir 'n nuwe groep verbruikers aan.

Die Erkenning

Oor die A' Design Award in Goud

Gogoon Alkoholiese Drank Verpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Gogoon Alkoholiese Drank Verpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Gogoon Alkoholiese Drank Verpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Afmetings & Verpakking: Width 75mm* Depth 75mm* Height 260mm
Etikette: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Produksietegnologie: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Ontwerpuitdaging: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Navorsing: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspirasie: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Projekduur: 2020.01~2020.03 Shenzhen, China
Bedryfsvloei: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Spanlede: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang