Lidugaoliang Baijiu Alkoholiese Drankverpakking deur Wen Liu, HenHong Yang and Weijie Kang

Die ontwerp Lidugaoliang Baijiu Alkoholiese Drankverpakking deur Wen Liu, HenHong Yang and Weijie Kang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2021

Lidugaoliang Baijiu Alkoholiese Drankverpakking

deur Wen Liu, HenHong Yang and Weijie Kang

Kliënt: Jiangxi Lidu Liquor Industry Co.ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

18,877

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #119501

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Lidugaoliang Baijiu Alkoholiese Drankverpakking

Lidugaoliang Baijiu is 'n verpakkingsontwerp vir 'n Chinese gestookte drank. Die bottel het 'n gladde geronde vorm en is verfraai met graanhalm-elemente (sorghum). Die ronde dop en die sirkel op die buitedoos is gebaseer op porselein van die Yuan-dinastie, die tydperk waarin die stook van hierdie drank begin het. Die skuins etiket is van leer gemaak. Die buitedoos kombineer leer en metaal en word oopgemaak deur 'n ronde skyf te draai. Die groen kleurtoon is verdiep om by 'n hoogwaardige produk te pas. Die verpakking is 120 mm breed, 120 mm diep en 330 mm hoog.

Die Erkenning

Oor die A' Design Award in Brons

Lidugaoliang Baijiu Alkoholiese Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Lidugaoliang Baijiu Alkoholiese Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Lidugaoliang Baijiu Alkoholiese Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Afmetings & Verpakking: Width 120mm* Depth 120mm* Height 330mm
Etikette: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Produksietegnologie: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Ontwerpuitdaging: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Navorsing: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspirasie: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Projekduur: 2019.08-Now Shenzhen, China
Bedryfsvloei: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Spanlede: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang