Alienergy Energy Drink Primêre Funksie: Energiedrankverpakking deur Genki Forest

Die ontwerp Alienergy Energy Drink Primêre Funksie: Energiedrankverpakking deur Genki Forest is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

Alienergy Energy Drink Primêre Funksie: Energiedrankverpakking

deur Genki Forest

Kliënt: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Kleure

Die Ontwerp

Oor Alienergy Energy Drink Primêre Funksie: Energiedrankverpakking

Boekteks: Alienergy is verpakking vir 'n suikervrye energiedrank. Die ontwerp gebruik 'n slanke aluminiumblik wat 58 mm wyd, 58 mm diep en 142 mm hoog is en 330 ml hou. Aluminium is gekies omdat dit doeltreffend herwin en hergebruik kan word. 'n Uitheemse figuur, geteken as 'n uitbreiding van die handelsmerklogo, vorm die hoofgrafika en word regdeur die produkreeks herhaal. 'n Skoon kleurpalet, reguit lyne, geometriese vorms en metaalagtige aksente gee die blik 'n sterk rakteenwoordigheid. Die inligtingshiërargie beklemtoon die suikervrye formule.

Die Erkenning

Oor die A' Design Award in Silwer

Alienergy Energy Drink Primêre Funksie: Energiedrankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Alienergy Energy Drink Primêre Funksie: Energiedrankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Alienergy Energy Drink Primêre Funksie: Energiedrankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Afmetings & Verpakking: Width 58mm x Depth 58mm x Height 142mm
Etikette: Branding, Packaging, Can, 3D, Energy drink
Produksietegnologie: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Ontwerpuitdaging: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Navorsing: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirasie: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Projekduur: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Bedryfsvloei: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patente: Label Patent:202030509836.0 , 2020, China.
Spanlede: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Beeldkrediete: Creator: Gang Wang