Jincaitou Primêre Funksie: Baijiu-verpakking deur Yiyang Liu

Die ontwerp Jincaitou Primêre Funksie: Baijiu-verpakking deur Yiyang Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

Jincaitou Primêre Funksie: Baijiu-verpakking

deur Yiyang Liu

Kliënt: Gui Brewery Co., Ltd.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

26,201

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #117381

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jincaitou Primêre Funksie: Baijiu-verpakking

Jincaitou is 'n verpakkingsontwerp vir 'n reeks Chinese baijiu-spiritualieë. Die dop is van voedselgraad-materiaal gemaak, en die patroon kombineer moderne oordrukdruk met tradisionele emaljetegnieke. Die voorkant van die verpakking toon 'n dansende leeu, 'n jade-ruyi en 'n ekster, drie motiewe wat in die Chinese kultuur met geluk verbind word. Die agterkant toon geskilderde tonele van die drankmaakproses, van voeding en kook tot fermentasie en distillering. Die verpakking meet 105 by 105 by 260 millimeter en gebruik moderne produksiemetodes wat koste laag hou.

Die Erkenning

Oor die A' Design Award in Silwer

Jincaitou Primêre Funksie: Baijiu-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Jincaitou Primêre Funksie: Baijiu-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Jincaitou Primêre Funksie: Baijiu-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Afmetings & Verpakking: Width 105mm x Depth 105mm x Height 260mm
Etikette: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Produksietegnologie: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Ontwerpuitdaging: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Navorsing: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspirasie: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Projekduur: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Bedryfsvloei: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Spanlede: Yiyang Liu