Amarico Aperitief-verpakking deur Radoslav Dostal

Die ontwerp Amarico Aperitief-verpakking deur Radoslav Dostal is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

Amarico Aperitief-verpakking

deur Radoslav Dostal

Kliënt: Amàrico

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

25,489

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #114557

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Amarico Aperitief-verpakking

Amarico is 'n etiket- en verpakkingsontwerp wat vir 'n Italiaanse aperitief geskep is. Die ontwerp gebruik plantkundige motiewe om die geurige, komplekse en natuurlike bestanddele van die drankie te weerspieël. Die illustrasies is met digitale kryte geteken, en individuele kruie is in 'n gespieëlde komposisie gerangskik wat deur dekoratiewe kuns geïnspireer is. Kontemporêre handgemaakte lettertipes vergesel die beeldmateriaal. 'n Enkele etiket omvou die bottel en verbind die logo en beklemtoonde teks met vergulde buitelyne van kruie. Die bottel meet 70 by 70 by 240 millimeter.

Die Erkenning

Oor die A' Design Award in Silwer

Amarico Aperitief-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Amarico Aperitief-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Amarico Aperitief-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Afmetings & Verpakking: 70 mm x 70 mm x 240 mm
Etikette: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Produksietegnologie: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Ontwerpuitdaging: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Navorsing: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspirasie: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Projekduur: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Bedryfsvloei: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patente: n/a
Spanlede: Radoslav Dostal, Tomas Nedved, Jan Blazek
Beeldkrediete: Photographer: Julius Filip