Zhanggong Times Sterkdrank Verpakking deur Wen Liu

Die ontwerp Zhanggong Times Sterkdrank Verpakking deur Wen Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2021

Zhanggong Times Sterkdrank Verpakking

deur Wen Liu

Kliënt: Jiangxi Zhanggong Liquor Co., Ltd

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

17,137

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #112289

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Zhanggong Times Sterkdrank Verpakking

Zhanggong Times is 'n verpakkingsontwerp vir 'n Baijiu wat in die Jiangxi-provinsie, China, vervaardig word. Die bottel is van keramiek met dekoratiewe brandwerk gemaak. Die voorkant van die boks gebruik geplooide papier, en die hooflogo is op 'n metaalplaat geplaas. Die ontwerp put inspirasie uit Ganzhou, bekend as die geboorteplek van die rooi kultuur. Rooi word as 'n simboliese kleur gebruik en word met hulpgrafika gekombineer. 'n Kalm illustrasie toon streeksgeografiese en historiese elemente, insluitend die Gan-rivier. Die verpakking is 160 by 120 by 330 millimeter groot.

Die Erkenning

Oor die A' Design Award in Yster

Zhanggong Times Sterkdrank Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Zhanggong Times Sterkdrank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Zhanggong Times Sterkdrank Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Afmetings & Verpakking: 160mm*120mm*330mm
Etikette: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Produksietegnologie: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Ontwerpuitdaging: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Navorsing: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspirasie: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Projekduur: The project started in May 2020 and finished in August 2020 in Shenzhen.
Bedryfsvloei: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Spanlede: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Beeldkrediete: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.