Die ontwerp Biboi Wynetikette deur Giovanni Murgia is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

Biboi Wynetikette

deur Giovanni Murgia

Kliënt: Cantine Biboi

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

27,577

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #111397

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Biboi Wynetikette

’n Innoverende, ongewone en sorgvrye ontwerp om die identiteit van hierdie wyne te definieer. ’n Geometriese ontwerp wat sy leidraad uit die sewentigerjare neem en dit verryk met ikonografiese elemente wat die kenmerke van die Sardiniese gebied verteenwoordig. Die ontwerp van hierdie etikette word bestudeer om 'n tasbare effek te gee wanneer die bottel verwyder word, danksy die papier van die etiket en die reliëf van sommige dele daarvan. Die doel is om 'n vars en jeugdige, sorgvrye en onmiddellike ontwerp te kommunikeer wat geskik is vir 'n jong gehoor wat op soek is na 'n kwaliteit wyn met 'n intrige aantrekkingskrag.

Die Erkenning

Oor die A' Design Award in Silwer

Biboi Wynetikette is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Biboi Wynetikette 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Biboi Wynetikette is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Afmetings & Verpakking: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Etikette: wine, packaging, graphic design, label design, sardinia
Produksietegnologie: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Ontwerpuitdaging: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Navorsing: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspirasie: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Projekduur: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Bedryfsvloei: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Spanlede: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA