Die ontwerp Enkindle Sjokoladeboks deur Ion Avram is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Enkindle Sjokoladeboks

deur Ion Avram

Kliënt: Ion Avram

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #105245

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Enkindle Sjokoladeboks

Enkindle is 'n sjokoladeboks wat ontwerp is vir donkersjokolade-minitablette in twee geure, brandrissie en suurlemoen met peper. Die ontwerp verbind twee bokse, wat dien as die omslae van 'n opklapkaart. Wanneer dit oopgevou word, onthul die kaart 'n geïllustreerde storie in driedimensionele uitknipsels. Uitknipsels aan die binnekant wys die minitablette, gevorm as 'n vulkaan vir die brandrissie-geur en as 'n goudstaaf-tesourie vir die suurlemoen-en-peper-geur. Die verwysing herroep die verlede, toe speserye net so waardevol was soos goud. Die boks is van bordpapier gemaak en kan behou word nadat die sjokolade opgeëet is.

Die Erkenning

Oor die A' Design Award in Brons

Enkindle Sjokoladeboks is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Enkindle Sjokoladeboks 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Enkindle Sjokoladeboks bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Afmetings & Verpakking: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Etikette: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Produksietegnologie: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Ontwerpuitdaging: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Navorsing: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Inspirasie: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Projekduur: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Bedryfsvloei: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Beeldkrediete: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019