Jianlibao Wepop Drankverpakking deur Tiger Pan

Die ontwerp Jianlibao Wepop Drankverpakking deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2020

Jianlibao Wepop Drankverpakking

deur Tiger Pan

Kliënt: Jianlibao

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

36,608

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #101162

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jianlibao Wepop Drankverpakking

Wepop is verpakking wat ontwerp is vir 'n suikervrye vrugtige bruiswater. Die PET-bottel het 'n eenvoudige vorm wat na bo toe smaller word. 'n Matte sifdrukfilm gee die oppervlak 'n stabiele greep en 'n sagte gevoel. Die lettertipe gebruik 'n pixel-effek, en elke karakter word opgedeel in afsonderlike hale wat as boustene dien. Vrugte word in 'n popkunsstyl geïllustreer, met kontrasterende kleure van hoë suiwerheid wat die vier geure aandui. Die verpakking beoog om 'n gesonde drankie aan jong verbruikers voor te stel.

Die Erkenning

Oor die A' Design Award in Silwer

Jianlibao Wepop Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Jianlibao Wepop Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Jianlibao Wepop Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Afmetings & Verpakking: Diameter 67.5mm
Height 213mm
Etikette: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Produksietegnologie: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Ontwerpuitdaging: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Navorsing: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspirasie: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Projekduur: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Bedryfsvloei: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Spanlede: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie