Macau Light Festival 2019 TVC TV-advertensie deur Puzzle Lai Meng Tak

Die ontwerp Macau Light Festival 2019 TVC TV-advertensie deur Puzzle Lai Meng Tak is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

SilwerRolprent· 2020

Macau Light Festival 2019 TVC TV-advertensie

deur Puzzle Lai Meng Tak

Kliënt: Mirage Visuals

Wenner van die A' Design Award in Silwer in die Rolprent-kategorie

34,466

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100899

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Macau Light Festival 2019 TVC TV-advertensie

Macau Light Festival 2019 TVC is 'n televisie-advertensie wat geskep is om die Macau-ligfees te bevorder. Die film volg Mak Mak, die Macau-toerismegelukbringer, terwyl plaaslike en besoekende toeskouers vier ligroetes en die veranderende stadsbeeld van Macau verken. Die advertensie kombineer regstreekse aksie-verfilming, visuele effekte, bewegingsgrafika en driedimensionele animasie. Plaaslike kenmerke word as installasiekuns getoon. Die fees word aangebied as 'n reusagtige verjaardagkoek wat die twintigste herdenking van die Spesiale Administratiewe Streek Macau vier.

Die Erkenning

Oor die A' Design Award in Silwer

Macau Light Festival 2019 TVC TV-advertensie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Macau Light Festival 2019 TVC TV-advertensie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Macau Light Festival 2019 TVC TV-advertensie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Afmetings & Verpakking: HD 1920X1080 Video
Etikette: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Produksietegnologie: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Ontwerpuitdaging: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Navorsing: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspirasie: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Projekduur: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Bedryfsvloei: Video file can be operated in every video player
Patente: Copyrights belong to MIRAGE VISUALS 2019.
Spanlede: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau