Silver Graphic · 2020
Wood and Tree Poster
by Yu Zhuang
- Silver A' Design Award 2020 in Graphic
- CLIENT: Jia Saitama
- Estimated Number of Design Views: 48,140
- Verification code 25705440D3 · Verify this award
Colors
About Wood and Tree Poster
Wood and Tree is a poster created for an architecture seminar held in Tokyo, Japan. The seminar theme is the new use of wood, a classic material, in modern architecture. The poster uses a modern graphic language to simulate a classic drawing of tree rings. Lines of varied number, thickness, curvature and color were tested to form the pattern. The result is mathematical in structure, yet natural beauty remains. The poster measures 210 by 297 millimeters. It was displayed at an entrance, where visitors could take small flyers.
About the Silver A' Design Award
Wood and Tree Poster is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Wood and Tree Poster is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Wood and Tree Poster is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
- Dimensions & Packaging
- Width 210mm x Height 297mm
- Tags
- Modern, mathematical, nature, minimal, geometric
- Production Technology
- Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
- Design Challenge
- The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
- Research
- The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
- Inspiration
- The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
- Project Duration
- The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
- Operation Flow
- It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
- Image Credits
- Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.
