Bronze Graphic · 2020

Press Art Book

by Tsuyoshi Omori

Bronze A' Design Award 2020 in Graphic
CLIENT: Mika Yamakoshi
Estimated Number of Design Views: 12,527
Verification code FA1AB31809 · Verify this award

Visit Site View at A' Design Award Press Release

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About Press Art Book

An art book was designed to explore a question raised by a jewelry artist; our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. The book features 8 collages and keywords derived from an image search algorithm. The words are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

About the Bronze A' Design Award

Press Art Book is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Press Art Book is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Press Art Book splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties: This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 10mm 40pages 100g
In this book, plain papers and tracing papers are alternately used.
Tags: art book, jewelry art, PRESS, artificial intelligence, book design, graphic design
Production Technology: Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
Design Challenge: We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

We used square paper as it allows the viewer to see the collage and words equally from 8 different angles.

Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape.
Research: To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities.
This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence.
Inspiration: This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
Project Duration: The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
Operation Flow: This art book is already available online.
Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon.
Patents: Copyrights belong to Mika Yamakoshi, 2019.
Image Credits: Image＃1:Photographer Takashi Hiramatsu, 2019.
Image＃2:Photographer Takashi Hiramatsu, 2019.
Image＃3:Photographer Takashi Hiramatsu, 2019.
Image＃4:Photographer Takashi Hiramatsu, 2019.
Image＃5:Photographer Takashi Hiramatsu, 2019.