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Subsidy Programme Series Visual Identity by Chou In Leong

Subsidy Programme Series Visual Identity by Chou In Leong is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.


BronzeGraphic· 2020

Subsidy Programme Series Visual Identity

by Chou In Leong

Client: The Cultural Affairs Bureau

Bronze A' Design Award Winner in Graphic Category

12,468

Verified Award Winner

Verify Award Status for #87648

Colors

The Design

About Subsidy Programme Series Visual Identity

Subsidy Programme Series is a visual identity created for a public subsidy programme supporting the cultural and creative industries of Macao. The series promotes support for music and fashion creation and invites the public to take part. The design is based on the idea shared by both fields, which is creative innovation. Photographs of a microphone, a music machine, a thread roll and a sewing machine are combined into small imagined worlds. Each composition aims to express the purity of the creative process.

The Recognition

About the Bronze A' Design Award

Subsidy Programme Series Visual Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Subsidy Programme Series Visual Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Subsidy Programme Series Visual Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including music and fashion . Invites participants to participate
Production Technology
take photo of microphone, music machine, line roll, car clothes machine buy photo source on internet
Inspiration
This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I create a visualize to express the theme with elements, made there own world, try to express the purity of creation.
Project Duration
2017 in Macau

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