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A vibrant tangerine rectangular box stands vertically in the right portion of the composition, its surface saturated with a luminous cadmium orange that graduates subtly toward burnt sienna at the…
A crisp white letterform reading as a stylized capital A materializes at the precise center of a radiant gradient field that transitions seamlessly from luminous Naples yellow at the upper edge…
Arch Avery Brand Identity by Dip Mad Creative Studio
Arch Avery Brand Identity by Dip Mad Creative Studio
A saturated vermillion-orange field occupies the entirety of the rectangular landscape-format composition, establishing immediate chromatic dominance through its warm, energizing, and…

Bronze Graphic · 2026

Arch Avery Brand Identity

by Dip Mad Creative Studio

  • Bronze A' Design Award 2026 in Graphic
  • CLIENT: Arch Avery
  • Estimated Number of Design Views: 7,309
  • Verification code F5D0F94136 · Verify this award
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About Arch Avery Brand Identity

Arch Avery is a brand identity created for a skincare tool brand. The logo combines bold typography with a slanted serif, and the two letter A forms are shaped to look as sharp as needle tips. Orange is used as the main colour to express a proactive approach to skin care. The identity is applied to paper box packaging with embossing and debossing. A triangular aluminium alloy holder is also part of the design and is sculpted with CNC technology. The holder keeps the titanium blackhead remover upright and protects its 0.2mm needle tip.

About the Bronze A' Design Award

Arch Avery Brand Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Arch Avery Brand Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Arch Avery Brand Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
Dimensions & Packaging
Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing

Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium

Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface
Tags
skincare, branding, typography, photography, identity, design, packaging
Production Technology
A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
Design Challenge
Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
Research
Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
Inspiration
Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
Project Duration
The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
Operation Flow
The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
Patents
Patent Filing in Progress
Image Credits
Photography/ Cinematography: LeoLiu Photography

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