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Xiaobing Cheng's Cloud Living Room Corporate Logo presents a sophisticated visual identity system photographed in an elegant flatlay arrangement against deep matte black surfaces that serve to…
Xiaobing Cheng's Cloud Living Room Corporate Logo presents a sophisticated diptych demonstrating dual chromatic executions of a modular typographic system, each composition occupying equal pictorial…
A horizontal landscape-format visual identity system presents a luminous rectangle framed by metallic borders and mounted against weathered masonry whose warm ochre, burnt sienna, and raw umber tones…
Xiaobing Cheng's Cloud Living Room Corporate Logo presents a tripartite visual system composed of three equally proportioned rectangular panels arranged in horizontal succession, each occupying…
Xiaobing Cheng's Cloud Living Room Corporate Logo materializes across three distinct applications photographed against a deep black void that intensifies chromatic luminosity and establishes spatial…

Silver Graphic · 2025

Cloud Living Room Corporate Logo

by Xiaobing Cheng

  • Silver A' Design Award 2025 in Graphic
  • CLIENT: Cloud Living Room
  • Estimated Number of Design Views: 67,125
  • Verification code 2027013D5E · Verify this award
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About Cloud Living Room Corporate Logo

Cloud Living Room is a corporate logo created for an urban exhibition and reception space in Shenzhen. The mark is centered on the idea of a window, framing a view of the city and its future. The modular form is drawn from the opening movement of windows, and it also recalls the slider components used in technological interactions. The logo is built on the golden ratio and is printed with Pantone spot colors. The design aims to express openness and to connect urban culture with technology.

About the Silver A' Design Award

Cloud Living Room Corporate Logo is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Cloud Living Room Corporate Logo is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Cloud Living Room Corporate Logo is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties
Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
Dimensions & Packaging
Packaging box: 400mm * 330mm * 65mm
Tags
Design, logo design, Science and Technology Humanities
Production Technology
logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
Design Challenge
The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
Research
Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
Inspiration
The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
Project Duration
The project was established in Shenzhen in 2023.
Operation Flow
The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.

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