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Pan Shurui's Miluo Ip Design Illustration presents a spirited visual narrative anchored by a warm wooden table surface occupying the compositional foreground, establishing a stable horizontal plane…
Circular pin-back badges and vertical rectangular cards occupy a graduated blue ground ranging from deeper azure at left to luminous cyan at right, establishing a product photography composition…
Luminous cerulean blue envelops the composition in graduated tonal bands progressing from deep saturated ultramarine at the upper edges through brilliant cyan toward pale azure at the horizon…
Radiant golden hills undulate across the upper two-thirds of the composition, their surface rendered with dense stippled texture suggesting burnished grain or woven fabric catching afternoon light…
Pan Shurui's Miluo Ip Design Illustration presents a sophisticated quadriptych composition employing a crystallographic balance schema wherein four character portraits occupy equal quadrants against…

Iron Graphic · 2025

Miluo Ip Design Illustration

by Shurui Pan

  • A' Design Award 2025 in Graphic
  • CLIENT: Northeastern University of China
  • Estimated Number of Design Views: 9,822
  • Verification code 0C63E9952E · Verify this award
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About Miluo Ip Design Illustration

Miluo Ip Design is a set of illustrations that present the culture of Miluo City in China. The series turns local cultural elements into characters and scenes, using layered color and situational atmosphere. The illustrations are drawn with vector design software and printed with high level production technology to keep fine detail. Each image measures 3600 by 3600 pixels. Derivative products extend the series to modern media. The aim is to share the natural relics and ethnic heritage of Miluo in a modern visual language and to encourage protection of traditional culture.

About the A' Design Award

Miluo Ip Design Illustration is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Miluo Ip Design Illustration is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Miluo Ip Design Illustration is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties
This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging
3600 x 3600 pixels, 72dpi, RGB.
Tags
IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research
Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration
Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration
The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow
Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents
This design was made for our company, institution or enterprise.
Image Credits
Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.

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