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Naoya Katagami's Hiroshima Peace Song Exhibition presents a masterful diptych of promotional materials that commands attention through its striking tonal contrast and sophisticated typographic…

Hiroshima Peace Song Exhibition by Naoya Katagami is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.


SilverGraphic· 2025

Hiroshima Peace Song Exhibition

by Naoya Katagami

Client: Jagda Hiroshima

Silver A' Design Award Winner in Graphic Category

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The Design

About Hiroshima Peace Song Exhibition

The designer created the design by envisioning how a single droplet of water expands into a cascading waterfall, using the lyrics of the Hiroshima Peace Song. Inspired by principles akin to Japanese Zen, the design is placed on a plain background so that its simplicity yields deeper significance the more one observes it. The English lyrics of the Hiroshima Peace Song, which is sung every year at the end of the Peace Memorial Ceremony on August 6, are used to symbolize how peace can spread outward.

The Recognition

About the Silver A' Design Award

Hiroshima Peace Song Exhibition is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hiroshima Peace Song Exhibition is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hiroshima Peace Song Exhibition is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Visual Communication and Exhibition Design Services

We create meaningful visual narratives through poster design, exhibition graphics, and monochrome photography. With recognition from A' Design Awards, we specialize in distilling complex cultural messages into powerful visual forms. Our work bridges art and communication, transforming concepts into experiences that resonate deeply with audiences.

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Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

The design was created to deliver a message of peace to the world. Using the English lyrics of the “Hiroshima Peace Song,” performed during the Peace Memorial Ceremony on August 6, I visualized the words as typography flowing from a single drop of water into a powerful waterfall—symbolizing how a message can spread across the globe. The imagery of flowing water was inspired by Leonardo da Vinci’s manuscripts, as well as my personal experiences visiting waterfalls.

What has been your main focus in designing this work? Especially what did you want to achieve?

My main focus was to ensure that the voice for peace from Hiroshima could reach the hearts of many people. In a world where wars continue to be fought without end, I strongly wished that this work could serve, even in a small way, as a catalyst for people to feel something meaningful and to reflect on the importance of peace.

What are your future plans for this award winning design?

This poster exhibition is held every year at the former Hiroshima Branch of the Bank of Japan, one of the city’s atomic-bombed buildings. I sincerely hope that future exhibitions will attract even more people and provide them with an opportunity to reflect once again on the importance of peace.

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Grand Interview

Your innovative integration of the Hiroshima Peace Song lyrics with water imagery creates a powerful visual metaphor - could you elaborate on how studying Leonardo da Vinci's fluid dynamics manuscripts influenced the cascading waterfall design in the Hiroshima Peace Song Exhibition?

This design was created for the 2024 Hiroshima Peace Poster Exhibition, held at the Former Bank of Japan Hiroshima Branch, a building just 380 meters from the atomic bomb’s hypocenter. Given the historical and emotional significance of this location—especially as we approach the 80th anniversary of the war’s end—I felt a deep responsibility to produce a work that went beyond superficial aesthetics and instead addressed the essence of peace.The lyrics of the “Hiroshima Peace Song,” traditionally sung at the conclusion of the August 6 Peace Memorial Ceremony, carry a profound message. I was inspired to represent them typographically, letting the words themselves form the visual foundation. To express the dual emotional currents of Hiroshima—the tranquil, flowing rivers of today and the tragic memories of victims who died desperately seeking water after the bombing—I chose “water” as the central metaphor. A cascading waterfall, simultaneously serene and powerful, emerged as the perfect symbol.While researching natural waterfalls for inspiration, I found that the rocky, rugged formations—though beautiful—often distracted from the idea of pure fluid movement. This led me to recall Leonardo da Vinci’s studies on fluid dynamics, which I had encountered during previous design explorations. I revisited his manuscripts, specifically those held in Japan’s National Diet Library, and found in his observations a profound clarity and simplicity that felt aligned with my goals.The flowing, unimpeded forms Leonardo captured helped shape my design. The waterfall I created doesn’t just visually reference water—it visually releases the song’s message, cascading down as if words themselves were made of water, flowing endlessly like peace should. Just as rain becomes a stream, a river, a waterfall, and then joins the sea before cycling back into the clouds, this work aims to embody an eternal flow of peace, remembrance, and renewal.

The Hiroshima Peace Song Exhibition's placement at the Former Bank of Japan Hiroshima Branch, just 380 meters from the bombing's hypocenter, carries profound historical significance - how did this venue's architecture and legacy shape your typographic and spatial design decisions?

The Former Bank of Japan Hiroshima Branch is located a mere 380 meters from the bomb’s hypocenter. At the moment the atomic bomb detonated, people sitting inside were burned into the walls, and portions of those walls are now relocated and exhibited at the Hiroshima Peace Memorial Museum in Peace Memorial Park—this is a building of profound historical significance.Although many people perished inside this building and it suffered extensive damage, it symbolized resilience when, starting on August 8—just two days after the bombing—private banks began returning deposits and conducting payouts for citizens. This act became a symbol of post-war recovery. Today, it is preserved as a hibaku (bombed) building under Hiroshima City management, and visitors can tour it free of charge.As I visited the building repeatedly while designing the exhibition, I became intensely aware that I couldn’t just design a message of peace—I had to fully accept and reflect on the horror of war. The feelings and impressions I gained from being inside the structure significantly influenced my design choices.

Your choice of combining Akzidenz-Grotesk and Gotham typefaces in the Hiroshima Peace Song Exhibition creates an intriguing historical dialogue - could you discuss how these specific fonts help communicate both Hiroshima's past and its peaceful present?

To embody the essence of the cascading typography depicting the “Hiroshima Peace Song” lyrics, I selected Akzidenz-Grotesk—a simple, refined, and traditional typeface. Its clean, timeless quality resonated deeply with the weight of 80 years since the war and the enduring message of peace. It provided a sense of continuity and respect, echoing the solemn flow of history.For the title of the Hiroshima Peace Poster Exhibition, I chose Gotham, and this choice carried a meaningful cultural connection. Earlier that spring, Christopher Nolan’s film Oppenheimer premiered in Hiroshima, and I watched it twice at Hacchō-za, a cinema located close to the hypocenter. The film’s blend of American perspectives on the atomic bombing and the Japanese experience of J. Robert Oppenheimer’s moral struggle struck a deep chord in me. By using Gotham—the same typeface used in Nolan’s film title—I aimed to honor the director’s nuanced storytelling and reference the film’s dialogue between past and present, East and West. This dual-typeface approach creates a visual and historical conversation: Akzidenz-Grotesk grounding the work in tradition and peace, while Gotham bridges it to contemporary discourse and cultural introspection.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
I created this design by envisioning how a single droplet of water expands into a cascading waterfall, using the lyrics of the “Hiroshima Peace Song.” Inspired by principles akin to Japanese Zen, I placed the design on a plain white background so that its simplicity yields deeper significance the more one observes it.

To portray the flow of the waterfall, I studied Leonardo da Vinci’s manuscripts on water dynamics. I used the English lyrics of the “Hiroshima Peace Song”—chorused every year at the end of the Peace Memorial Ceremony on August 6—to symbolize how peace can spread outward. A single droplet represents an individual, while the river and waterfall evoke the collective consciousness extending from that individual. The molecular clusters of water, signifying human connections and communities, are woven into various parts of the design.

Rather than a commercial endeavor, this project aims to express a deeper, essential meaning of peace.
Dimensions & Packaging
Exhibition Banner Tapestry

Prominently displayed at the main entrance
Dimensions: W2,000 mm × H5,500 mm
Signage 1

Dimensions: W900 mm × H1,800 mm
Signage 2 / 3 / 4

Each: W450 mm × H1,500 mm
Information Boards

Four boards, each A4 size
Flyer

A4, double-sided, full color plus one spot color
Printed on Araveil paper
Name Cards

Three designs in total: “Hiroshima Appeals,” “Hiroshima Peace Poster Exhibition,” and “Hiroshima Peace Poster Student Competition”
Venue Layout

Comprehensive floor plan for the exhibition space
Tags
Peace,Poster,Exhibition,Design, Water Imagery, Typographic Design, Da Vinci Inspiration, Hiroshima History, Peace Advocacy, Poster Exhibition, Community Engagement, Gotham Font
Production Technology
This poster exhibition was held at the Former Bank of Japan Hiroshima Branch, a historic building located in the heart of Hiroshima and just 380 meters from the bombing’s hypocenter. Because many local citizens attend, we aimed for an immediately striking design. We utilized Akzidenz-Grotesk, a historically significant typeface, for the primary typography, while the exhibition’s title features Gotham—famously used for the film “Oppenheimer”—to add deeper resonance.

We chose a black-on-white monochrome palette to ensure that the showcased works would stand out, including “Hiroshima Appeals” posters, professional designers’ pieces, and a total of 68 selected student posters. Recognizing the classic architecture of the building and its profound historical context, we strove to create a visual presentation that harmonizes with its setting.
Design Challenge
We focused on conveying both Hiroshima’s global reputation—rooted in its cultural and historical significance—and the city’s present calm, peaceful atmosphere, encouraging visitors to experience both. All of the exhibited works advocate peace, making this a truly remarkable poster exhibition. Our primary goal was to spark interest while ensuring the design carried a deeply meaningful message.
Research
We were able to welcome a large number of visitors. The Former Bank of Japan Hiroshima Branch is located in the heart of Hiroshima’s bustling downtown, where many commuters pass by each day. The prominent Exhibition Banner Tapestry at the entrance successfully attracted people’s interest and drew them in.

Additionally, A4 flyers were placed in the Atomic Bomb Museum and various municipal offices, which also helped bring in many attendees. Overall, we believe this event provided a valuable opportunity for many to reflect on peace once again.
Inspiration
When designing the “Hiroshima Peace Poster Exhibition 2024,” an annual event organized by JAGDA Hiroshima, my primary goal was to create something truly meaningful. In 2025, Hiroshima will mark 80 years since the atomic bombing, and even in 2024, key events like the release of the film “Oppenheimer” and the G7 Summit highlight the importance of revisiting the concept of peace.

I chose to blend the lyrics of Hiroshima’s “Hiroshima Peace Song” with water—a symbol both of what bomb survivors longed for and of Hiroshima’s modern cityscape—to convey an essential message through typography, while also reflecting the city’s peaceful atmosphere today. To accurately portray the flow of water, I studied Leonardo da Vinci’s manuscripts, focusing on his observations of fluid dynamics. Inspired by the image of a cascading waterfall, I hoped to evoke the sense of peace spreading outward among all who experience the design.
Project Duration
Exhibition Period
August 25 (Sun) – August 30 (Fri), 2024
10:00 – 19:00

Venue
Former Bank of Japan Hiroshima Branch (Atomic Bombed Building)
Operation Flow
This design invites visitors to follow a visual flow, starting with the large tapestry and moving through various signage. Each element guides attendees through the exhibition, helping them connect more deeply with its theme of peace. By uniting water imagery, typography, and strategic pacing, the experience is both intuitive and immersive, encouraging thoughtful reflection and dialogue.
Image Credits
Main Image: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima,
Image #1: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima
Image #2: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima
Image #3: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima,
Image #4: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima,

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