Iron Graphic · 2025

Al Mar Suites Logo

by Anna Paula Martinelli

A' Design Award 2025 in Graphic
CLIENT: Anna Martinelli
Estimated Number of Design Views: 10,333
Verification code 9CE88E6931 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Al Mar Suites Logo

The Al Mar Suites logo is essentially about sustainability, modernity and simplicity of this boutique hotel located in Brazil. The straight and contemporary lines match the hotel's architecture, and combined with the organic design that refers to the waves of the sea, this logo is clean, direct and effectively conveys the feeling of calm and lightness of this Brazilian beach. The sand color was also chosen to allude to the environment and to match all the decorative and aesthetic elements of the hotel.

About the A' Design Award

Al Mar Suites Logo is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Al Mar Suites Logo is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Al Mar Suites Logo is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging: Logo Development, applicable to any material.
Tags: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Image Credits: Photos Al Mar Suites