Bronze Graphic · 2023
Home Poster
by Tao Ran
- Bronze A' Design Award 2023 in Graphic
- CLIENT: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd
- Estimated Number of Design Views: 11,782
- Verification code 3CCE41D598 · Verify this award
Colors
About Home Poster
The poster uses simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
About the Bronze A' Design Award
Home Poster is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Home Poster is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Home Poster splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
- Dimensions & Packaging
- 700*1000mm
- Tags
- poster、Environment、ecology、birds
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to use the simple black and white graphic language to describe the environmental problems facing mankind.
- Research
- Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
- Inspiration
- One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
- Project Duration
- Poster design started in June 2022 and completed in September 2022.
- Operation Flow
- Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.
